According to a study, though only 16% business leaders globally use AI to boost their key processes, this digit will triple by the end of 2019. The study emphasizes that, being familiar with the uses of AI and its challenges, businesses will focus more on its creative and pragmatic uses.
Today, AI impacts numerous aspects of life in the form of smart devices, chatbots and even self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences. More than that, they can help you save both time and money.
So, How is AI Changing Digital Marketing?
With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging AI digital marketing to save time and resources through automated digital marketing services.
- AI can analyze data to easily predict the buying behaviors and decisions of your target customers.
- You can use AI data to provide your audience with what they actually need.
- AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.
- Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.
- AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.
How do you implement AI for your digital marketing activities?
Using AI digital marketing strategies can transform the way you engage with your audience. It can help you drive relevant traffic, acquire new customers, increase sales and retain your existing customers.
Chatbots are the biggest example of the use of AI technology. They act as a virtual assistant for consumers whether you ask Alexa to play your favorite song or Siri to set an alarm. There are several AI chatbot programs that can help you engage with your customers in a better way. You can add useful chatbots to your websites, emails, apps and text messages.
You can use chatbot programs to reach out to your customers or respond to their queries. They have the ability to answer the most common questions that your customers might have. And they can engage in human-like conversations that improve customer experience.
Example: Starbucks is making efficient use of this AI digital marketing strategy to supplement human employees. When you need your favorite coffee with minimal human interaction, the Starbucks Barista bot for Facebook Messenger has you covered. It orders you coffee, just the way you like it.
The bot even understands complex orders. You can not only order a simple “latte” but also place complex orders with special requests. The bot easily allows you to order coffee like a “double tall mocha nonfat extra hot no whip.”
2. Personalized Product Recommendations
Many retail and ecommerce brands use AI technology to track their customers’ preferences, habits, and buying behavior. These insights help them make suggestions on products and services that their customers may be interested in.
Knowing your customers’ buying habits can help you craft a more effective marketing strategy. You can promote products that your customers may actually want to purchase.
Example: Amazon uses AI-powered recommendation engines to effectively provide personalized suggestions. These recommendations play a vital role in scaling up sales and contributing to their revenue growth. Amazon’s recommendation algorithms consider their users’ buying history, items in their cart, items they’ve liked, and what other users bought or viewed.
3. Enhanced Shopping Experience
AI digital marketing holds the potential to change the way we shop. Many brands are already experimenting with different versions of AI to enhance the shopping experience. Instead of browsing images of products with augmented reality, people can actually “try” products before you buy them.
Example: Swedish furniture giant IKEA will be launching an app based on AR that will enable customers to visuale IKEA products in their own homes. On the app, customers will be able to input the dimensions of their room. After that, they will see different products based on various designs and life stages.
To make a purchase, a customer can directly order a product from the app. So, with AR, shoppers can shop for home furniture without leaving the comfort of their own home.
4. Better Advertising
To make any marketing campaign successful, the prerequisite is to reach out to the right audience. With AI digital marketing, it becomes easy for businesses to target people. AI collects user data, analyzes it, and predicts future behavior. With this information, brands can target ads according to the user’s preferences.
Example: Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action. To achieve this, they analyze the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand. Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.
Artificial intelligence is an incredible technology that can work wonders for your brand. Using AI digital marketing strategies will help brands deliver improved customer experience and market your brand more effectively. AI digital marketing can also change the way we build websites and interact with customers.