Amazon reviews are worth their weight in gold. And knowing how to get reviews on Amazon is a skill every seller needs to have to survive in this competitive marketplace.
While it’s not necessary to have the most reviews, having a solid base number of them can greatly affect your listing’s Click-Through and Conversion Rates. Reading positive experiences draws shoppers in and increases their confidence in buying.
Admit it! You can’t help but be intrigued by a product with 200 reviews over one with just 10. It’s human nature!
In addition to product reviews, seller feedback becomes increasingly important when there are multiple sellers for a single product. Although product price is still a factor, the social proof of having a significant number of excellent reviews can easily tip the scale in your favor.
It Can Be Hard To Get Reviews on Amazon, Unless You Think Ahead
Since Amazon’s 2016 update of their Terms of Service means incentivizing reviews is a big no-no. For this reason, it’s essential to start using smart strategies to get reviews on Amazon. That way you won’t jeopardize your account and can continually build social proof with less effort.
To help you with this, we’re going to show you how to get reviews on Amazon using five proven methods.
1. Product Inserts
Product inserts are printed messages added inside the packaging of a product. It can include instructions, where they can contact you, or any other important information about the customer’s purchase, like how to leave an Amazon review.
Here are some quick tips for getting the most out of your Amazon product inserts:
- Focus on a single objective; getting an Amazon review.
- Be clear and concise; don’t overload them with information.
- Ask them to contact you if they have a problem instead of leaving a bad review.
- Among all the different types of product inserts, we’re interested mainly in asking for a product review. It shouldn’t be the only thing you care about, but it should be your main goal for the purposes of this method.
- The most important thing to remember when designing your product insert is that it should be visually appealing with a clear message.
2. Email Follow-up Sequences
Email follow-up sequences, also called “drip campaigns”, are a series of messages sent to your customers over a strategic period of time, after certain actions have been taken.
Last year, they were the easiest, quickest and most effective way to get reviews on Amazon.
Similar to product inserts, the goal of a great Amazon email post-purchase follow-up sequence is to provide value to your customers. This “value” can be defined as relevant information about the product purchased, customer support, useful guides related to the product, or any other type of content that makes your customer’s life better.
Make sure you’re following these key guidelines:
- Keep things simple.
- Be creative with your subject lines!
- Use terms familiar to them, and by showing them a personality they can relate to you’ll build their trust.
- Don’t spam your customers.
Email #1: Purchase Confirmation
Goals: Introduce yourself, establish communication, and give them tips related to the product purchased.
Trigger: Immediately after the product’s been shipped.
Email #2: Purchase Follow-Up
Goal: Make sure they received the product in good condition, offer help if they had any problems, and ask for a review.
Trigger: 2-10 days after Delivery.
Email #3: Product Review
Goal: Help them with any problem they may have and ask for a review.
Trigger: 5-14 days after Delivery.
3. Bundle Products – Include a Freebie
Bundling products together can offer two key advantages for Amazon sellers:
Higher Perceived Value – Bundling complementary products together, or including a small freebie, is a great way to provide greater value to a customer. It also provides an opportunity to separate yourself from your competition and attract more sales.
Greater Customer Satisfaction – Including an additional product can improve the experience of the primary item and is a sure way to boost overall satisfaction.
Bundling products together can improve your customer’s experience, attract more sales and ultimately lead to more Amazon reviews than sellers who don’t go the extra mile. Get this right and you’ll really stand out!
4. Free Content and eBooks
Many sellers have been seen using ebooks to increase their product value, improve customer experience and attract more sales. This works reasonably well, but what about surprising them after the sale?
Merely offering a free ebook may give you a slight advantage on the front-end, but surprising buyers after the sale can have a stronger emotional effect. After all, we love to get more than what we bargained for!
This powerful spike of emotion and surprise can be a driving force for getting reviews on Amazon. It’s really not hard to pull off either:
Getting reviews on Amazon is still one of the biggest challenges FBA sellers face. But even though it has gotten more difficult, it’s still very achievable by implementing these strategies into your overall business plan.